CHALLENGE
To stand out during the Songkran (Thai New Year), we couldn’t just tell Thailand that Air Asia basically best destination for traveling to China. We had to go a step further and prove it: by representing every routes in China with our expertise. But a cliche destination wouldn’t be enough.
SOLVE
To differentiate Air Asia to the rest of the airline, we want to generate the idea ‘best way to China (บินติดใจ ไปติดจีน)’ in consumers’ mind. What is it all about? It is the international airline where we focus on every popular destinations that win over other airline. It hits on a pain of those who has thought about visiting China, but never brave enough. The very experiences can only flying with Air Asia.
